(Work Details)

(Work Details)

Neelraag: Luxury Saree Product Film

One emerald zari saree, kept identical from wide shot to macro close-up.

One emerald zari saree, kept identical from wide shot to macro close-up.

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(Industry)

Luxury Ethnicwear

(Length)

20 sec

(Service)

Concept, art direction, AI generation, edit

A 20-second premium ethnicwear ad built around one hero product: an emerald Shikargah zari saree. The challenge was keeping the weave, motifs and border identical from wide shots to macro close-ups, so the product reads as one real garment rather than a different AI print in every shot. Ends on a shoppable price card for Meta and Instagram placements.
Location

Graffiti works with brands worldwide from Haryana, India.

Graffiti

© 2026, Graffiti | All Rights Reserved.

Location

Graffiti works with brands worldwide from Haryana, India.

Graffiti

© 2026, Graffiti | All Rights Reserved.

Location

Graffiti works with brands worldwide from Haryana, India.

Graffiti

© 2026, Graffiti | All Rights Reserved.